Which studio service fits your next milestone?
Quick test: List the 3 files you need on launch day. If you cannot name them, start with the brief.
The right starting point is the item you receive that removes the current bottleneck: attention, clarity, product access or campaign execution. We help turn that need into a defined plan before design or development begins.
Use this quick guide to narrow the brief:
- Need campaign visuals for a launch or ongoing communications? Start with banner and video banner design.
- Need a clear route from first impression to action? Explore landing page design.
- Need an organized visual foundation for a growing team? Consider brand book development.
- Need a user-facing product built or extended? See web and mobile application development.
- Need motion to explain a product or story? Review 2D animated video production.
- Already have a search campaign and need someone to manage it? See Yandex Direct advertising management.
You can request one item you receive or combine related work, such as a landing page with matching banners, or a brand system with a website. When several pieces are needed, we map their dependencies first so the team knows what must be approved before the next item can move forward. If you are unsure, describe the audience, the action you want them to take and what is already ready; we can recommend a sensible first plan.
How do brand books and banners work together?
A brand book gives your team a usable visual reference; banners apply that direction to specific placements and messages. When these are planned together, the campaign assets can feel connected without making every format look identical.
For a brand book, prepare any current logo files, color or type references, examples you like, and examples that do not fit. Tell us where the identity will appear: a website, product interface, social channels, presentations or paid placements. That context helps us focus the guide on decisions your team will actually reuse.
For banners, share the placement dimensions or platform specification if you have it, the intended audience, the single main message and the desired action. If the copy is not final, tell us who is responsible for approving it. A short creative brief can prevent late changes to the layout.
What a landing page, site or app brief should include
A useful digital brief explains who the product serves, what visitors should do, and which content or functionality must be ready at handoff. That gives the team a basis for proposing page structure and technical plan rather than starting from a list of visual preferences alone.
For a landing page, gather the offer, audience, key proof points, required sections, calls to action and any existing brand assets. If copy, illustrations or product screenshots are still in progress, identify who will supply and approve them. For a website or app, also describe the essential user journeys, roles or access needs, integrations and any constraints your team already knows about. We clarify open questions before treating them as included work.
The path through a project typically moves from brief and plan to structure, visual direction, implementation and review. The exact sequence depends on the item you receive and what is ready when work begins. At each review, focus feedback on whether the page or product supports the intended user task, not only on individual colors or components.
For web or mobile work, ask what is included in the build, what your team must provide, how issues are reported during review and what the final handoff contains. Our web and mobile application development plan is defined against those needs, so your team can understand the responsibilities before implementation starts.
Your 6-point studio brief checklist
Fill in these 6 lines before you request a proposal. A short brief avoids most revision rounds later.
- Name the 1 item you need first.
- Share brand files, or say that none exist yet.
- Write the goal of the item in 1 line.
- List the formats and sizes you will need.
- Name who approves each round.
- Set the deadline and the number of review rounds.
Terms in one line
Brand book: a document that sets your logo, colors, fonts and tone.
Handoff (in plain words: delivery of final files and notes so your team can use them).
When is video better than animation?
Animation or video is useful when movement, sequence or a spoken explanation makes a product easier to understand than a static visual. The choice should follow the message and viewing context: a short looping asset may suit a campaign placement, while a more explanatory piece can give a viewer time to follow a product flow.
Before production, decide what the viewer should understand or do after watching. Provide the intended audience, key message, any approved script or source material, target placement and required formats. If you need the story developed as well as the animation, include that in the brief rather than assuming it is part of visual production. Our 2D animated video production service can be planned around the narrative and what you receive you need.
For a product walkthrough, gather the current interface or a reliable prototype and note which steps are essential. For a brand or campaign video, share the approved visual direction and any required wording. Review early story or visual direction before fine detail: changing the message after animation is underway can affect multiple scenes and assets.
Ask for a handoff that identifies the final formats and files included. If you also need still campaign creative, align its message and visual direction with the video so the two formats support the same campaign rather than competing for attention.
What Yandex Direct management covers
Yandex Direct management is a practical option when you want a specialist to help organize and manage paid search activity. The starting brief should state the offer, intended audience, target locations if relevant, destination page, available creative and the business action you want the campaign to support.
We first check whether the destination page and message are ready for the proposed campaign. Then we agree the management plan, clarify access and responsibilities, and establish what will be reviewed and reported. If the landing page needs work, it may make sense to address that before directing campaign traffic to it; see landing page design. For visual assets, align the message with banner and video banner design.
To make reviews useful, provide approved copy and destination URLs, identify who can make account decisions, and agree how often you want a summary. We can discuss campaign management without treating creative, web development or analytics setup as automatically included; each item should be explicit in the agreed plan.
Yandex Direct reviews submitted advertising against its policies, and the platform controls approval, auction conditions and delivery. We can prepare and manage the agreed campaign work, but cannot promise a particular ad approval, placement or volume of traffic.
Keeping studio work clear from kickoff to handoff
A clear plan makes creative and development work easier to review because everyone can see what is being produced, who supplies inputs and how approval happens. Before kickoff, we confirm the desired outcome, what you receive, dependencies, decision-makers and the review route.
A simple project checklist should cover:
- The audience and intended action for each item you receive.
- Existing brand, copy, product or technical materials.
- Required formats, pages, features or campaign assets.
- Who consolidates feedback and who gives final approval.
- What files, access or documentation are expected at handoff.
During the work, raise changes to plan as soon as they become visible. A new page, feature, format or message can affect other what you receive, so we clarify its impact before treating it as part of the current plan. For a multi-service project, we can sequence dependent tasks and identify which decisions need to come first.
Send 3 things: your project link, the item you need and your deadline.
Frequently asked questions
What do you send before asking for a proposal?
Send a short description of your product, audience, intended outcome and the what you receive you have in mind. Include existing brand files, copy, product references, technical requirements or placement specifications where available. If some items are not ready, say who will provide them and when you expect to have them. We can then identify the key questions and define a plan without assuming that missing inputs are included.
Can one project cover a landing page and banners?
Yes. Tell us where each asset will be used and what action you want it to support. We can align the landing page and banner messages, coordinate review points and clarify how many formats or variations are included. If the copy or brand direction is still being developed, include that in the brief so it can be addressed in the proposed plan.
Do you need a brand book first?
No. Existing brand guidelines are helpful, but they are not a prerequisite for every design project. Share any current logo files, references and visual preferences, and explain where the new assets will appear. If your team needs a reusable identity guide as well, ask about brand book development so we can distinguish that work from individual campaign designs.
How many weeks does a site, app or animation take?
Timing is set after we understand the what you receive, dependencies, review process and readiness of your materials. A focused landing page, a product build and an animation involve different work, so we confirm a schedule against the actual plan rather than giving one timeline for every project. Fast, consolidated feedback and ready-to-use inputs help the agreed schedule stay clear.
Can anyone promise Yandex Direct ad approval?
No. Yandex Direct reviews ads under its policies, and its approval decisions, auction conditions and delivery are controlled by the platform. We can prepare and manage the work included in the agreed plan, help address review feedback and report on campaign activity, but cannot promise a particular approval, placement or traffic volume.
What happens after you send the brief?
We review the goal, requested what you receive and materials, then follow up on missing details or dependencies. Once those are clear, we outline the plan, responsibilities, review points and schedule for your approval. You can start with a short note and attach existing references; the first conversation is to make the work concrete, not to require a finished technical specification.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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