Who should consider these two placements?
Quick test: Say your news in one sentence a stranger could repeat. If it needs two, the story is not ready for a placement.
These placements suit crypto teams with a concrete announcement, product update or point of view that can be explained clearly to readers. They are most useful when the project can support its claims with accessible facts and wants a publisher placement as one part of a broader communications plan.
A placement is not a substitute for a coherent story. Before choosing an outlet, write down:
- What has changed or launched, and why is it relevant now?
- Who needs to understand the news: users, partners, investors or the wider industry?
- Which facts can be stated and documented publicly?
- What should a reader do after seeing the story?
If the announcement is factual and timely, start with crypto press release distribution. If the goal is a longer, deliberately sponsored explanation, compare it with sponsored articles in crypto media. We will help assess the fit for Bitcoin.com or Crypto.news rather than forcing the same story into both formats.
Press release or sponsored post: which one?
A press release presents a specific announcement in a standard news format; a sponsored post gives more room to develop a topic or explain a product. The right option depends on the substance of the story and the way you need to communicate it.
| Format | A good fit when | Prepare |
|---|---|---|
| Press release | There is a defined announcement with verifiable details | Headline, summary, announcement, quotes and project background |
| Sponsored post | Readers need context, explanation or a considered viewpoint | Angle, outline, supporting evidence, links and any required disclosure |
A token event, product launch or partnership may be suitable for a release if the details are confirmed and the parties can be named. A post can be more appropriate when the project needs to explain how a product works or discuss a wider market topic. These are starting points, not automatic editorial classifications: the publisher reviews the proposed material and may request changes.
For broader planning, see our PR and media options. If the story needs an attributed conversation with a founder rather than a release or post, consider founder interviews and features.
What your submission should include
A strong submission gives an editor enough context to understand the news, check key details and prepare the material without chasing basic information. Start with a concise source document, then add only the assets that strengthen the story.
Your preparation checklist:
- A short description of the project, product and intended audience.
- The exact announcement, including relevant dates and named parties, when applicable.
- Evidence for material claims, such as product documentation or a public announcement.
- A spokesperson’s name, role and approved quote, if the format calls for one.
- A clean logo and relevant images, with confirmation that you have permission to use them.
- The preferred destination link and a clear next step for interested readers.
Separate confirmed information from plans, estimates or opinions. Avoid claims that cannot be supported, unexplained technical terms and language that reads like an investment promise. For sponsored material, flag the commercial objective early so the proposed format and disclosure can be reviewed appropriately.
MarketingExtra checks the draft for clarity, consistency and missing source material before submission. This preparation helps keep publisher feedback focused on the story instead of preventable gaps.
How coordination works from brief to publication
Rule of thumb: Write for the reader of that site, not for your own community. Each outlet has a different audience.
Placement coordination turns your campaign objective into a publisher-ready submission and a clear record of what was delivered. You stay involved in the facts and approvals; we organize the materials, coordinate the agreed placement and keep decisions visible.
The working sequence is:
- Share the brief. Send the announcement or post idea, target audience, preferred outlet, campaign timing and available assets.
- Confirm fit and plan. We recommend a format, identify information gaps and confirm the item you receive and review route before work begins.
- Prepare the copy. We shape the draft for its intended format, check factual consistency and collect your approval on the final version.
- Coordinate submission. We handle the agreed publisher communication, relay editorial feedback and bring any requested changes back to you for review.
- Verify publication. Once live, we record the publication details and share the link or other agreed evidence with you.
The schedule is set after the publisher has reviewed the proposed format and materials, with your target date in view. To keep the process moving, appoint one person to approve copy and gather responses from legal, product and leadership decision-makers before submission.
Your 6-point placement checklist
Tick these 6 points before you submit. They keep the story clear and the proof ready, so the placement can be judged by the live link and not by hopeful numbers afterwards, once the invoice is paid.
- Write the news in one sentence.
- Choose press release or sponsored post.
- Prepare 3 facts, 1 quote and 1 image.
- Check how the post will be labelled.
- Agree the publication window.
- Ask for the live link as proof.
Terms in one line
Press release means a formal announcement sent to media with the facts of a news item.
Sponsored post: an article a brand pays for, labelled as an ad.
How to judge whether a placement did its job
Assess the placement against the communication objective you set before submission, not against attention alone. A campaign intended to explain a launch should be judged first on whether the live material accurately communicates the product, announcement and next step.
At kickoff, agree on a small set of checks:
- Is the correct outlet, format and approved message visible in the live material?
- Does the published version preserve the facts and links that matter to your audience?
- Can your team reuse the publication link in investor, partner or community communications?
- Does the story support the next campaign action, such as a product demonstration or founder conversation?
The delivery record should make the placement easy to verify: the live URL, publication details available to the client, and notes on material edits or differences from the approved draft. Do not treat a media placement as proof that readers have acted; use your own campaign analytics for follow-on traffic or conversions.
If the project needs sustained coverage beyond a single announcement, combine the placement with regional crypto media or a wider PR and media plan. That lets you match the next format to the audience and message rather than repeating the same story.
What the publisher decides alone
The publisher controls whether submitted material is accepted, what edits are required, its final presentation and when it appears. We coordinate the agreed work and provide the confirmed placement record, but editorial acceptance, publication timing and the position or reach of the story cannot be promised in advance.
That is why we confirm the format, draft, approval route and campaign window before submission, then communicate publisher feedback promptly. If a requested change affects a factual claim or commercial disclosure, your team reviews it before the material proceeds. Send the announcement, supporting sources, target outlet and preferred timing; MarketingExtra will review the fit and return a practical placement plan.
Send 3 things: your announcement in 5 lines, the audience you want and your publication window. With those, we advise on the format and confirm the cost in writing before booking.
How it works
- Send the announcement briefShare the story, audience, preferred outlet, target timing and any supporting links or assets.
- Confirm format and planWe recommend a release or sponsored post and agree what preparation and placement coordination will cover.
- Prepare and approve the copyWe develop the draft, check it against your source material and collect your final approval.
- Coordinate publisher reviewWe submit the agreed material, relay feedback and return requested edits to your team for approval.
- Verify what went liveWe share the live publication details and a record of the placement delivered.
Frequently asked questions
What is the route to coverage on Bitcoin.com or Crypto.news?
Start with a specific, supportable announcement or a useful topic for a sponsored post. Provide the project background, evidence for key claims, approved spokesperson details where relevant, assets and a target audience. We assess the format, prepare the submission with you and coordinate the agreed publisher placement.
How does a press release differ from a sponsored post?
A press release communicates a defined announcement in a news-oriented format. A sponsored post provides more space to explain a product, idea or viewpoint and should be prepared with its commercial context clear. The publisher reviews the proposed material, so the intended format should be agreed before submission.
Can the same copy go to both sites?
You can propose a shared core story, but prepare to adapt the framing and supporting information for each submission. Confirm that every fact, quote, link and image is approved for use, then let us review whether one draft can serve both placements or whether separate versions make more sense.
How many days does a placement take?
Timing is planned around your target date, the readiness of the material and the publisher’s review and publication schedule. We confirm the working window during plan approval and keep you informed if publisher feedback changes the sequence. Allow time for your own legal, product or leadership approvals as well.
What do you need from the team before starting?
Send a short project description, the announcement or post idea, the intended audience, your preferred outlet and timing, and sources supporting factual claims. Include approved quotes, logo and images if available, plus the link and reader action you want to use. Name one person who can consolidate approvals.
Can anyone promise a story will be published?
No. Bitcoin.com and Crypto.news control their own review, edits, acceptance and publication schedule, so acceptance and a specific publication position cannot be promised. We can commit to the agreed preparation and coordination work, keep you informed about publisher decisions and provide confirmation of the placement once it is live.
How do you verify that the placement ran?
We share the live URL and available publication details after the story appears, along with notes on any material changes from the approved copy. Your team can use that record to check the agreed outlet, format, message and destination link.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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