Sponsored posts on Decrypt or The Block: choose by reader, not by name

When do Decrypt and The Block placements fit?

Quick test: Describe the reader you want in one line. Then check which outlet's last 5 articles speak to that reader.

Sponsored placements on Decrypt and The Block can give a project a defined editorial-media touchpoint when the story and audience fit. They are most useful when you have something concrete to explain, rather than a general request for attention. Examples include a product release, a company milestone, a research finding or a launch update with clear supporting details.

Before choosing an outlet, write down what a reader should understand after seeing the placement. Then check that your materials support that message: the project description, the people involved, product information, and any claims about performance or partnerships should be consistent and easy to substantiate.

This service is a fit for teams that can provide a responsive contact and approve content on schedule. It can also complement broader PR and media planning, where placements are one part of a coordinated campaign rather than the entire communications plan.

A useful starting brief answers three questions:

• What has changed, and why does it matter now?
• Which reader should care about the story?
• What source material can support each factual claim?

If the story is not yet ready for an outlet-facing brief, first clarify the announcement and gather the materials. That preparation makes plan discussions more focused and reduces avoidable revision.

How do you choose between the two, or both?

Choose the placement based on the story you can support and the readers you want to reach. A placement on one outlet may suit a focused announcement; coordinating both can make sense when the campaign has a coherent reason to address readers across both publications. The decision should start with message fit, not a promise of a particular audience reaction.

For each option, compare the proposed story angle, content format, approval responsibilities and available placement terms. We confirm those points for the actual plan before work proceeds; do not assume that format, location, timing or distribution details are identical across outlets.

A short comparison note can help your team decide:

• One outlet: useful when the story is narrow, the approval path is short, or you want to focus on a single publication.
• Both outlets: consider when each placement has a clear role and the content can be adapted appropriately.
• A wider media plan: consider sponsored articles in crypto media if you want to compare additional publications or build a broader media mix.

If the announcement is mainly a formal company update, press release distribution may be a better starting point. If the story needs a person to explain the context, a founder interview or feature may be worth discussing alongside sponsored coverage. We can help map the options against your objective before confirming the placement plan.

Your 6-point Decrypt and The Block checklist

Tick these 6 points before you commit. They match the reader to the outlet and fix the proof you need, so you can judge a placement by its live link and by what readers did with it afterwards. If a line is hard to tick, that is useful news: it shows what to settle before any money or time is spent.

1. Describe the reader in one line.
2. Read each outlet's last 5 articles.
3. Choose one outlet or both.
4. Prepare 3 facts, 1 quote, 1 image.
5. Check the sponsored label.
6. Ask for the live link.

Terms in one line

Outlet means a news site or publication.

Placement: one article published for you.

What happens between brief and publication

The work turns your project information into a placement-ready brief, confirms the agreed plan, and coordinates content and publication steps. The client controls the underlying facts, approvals and final project claims; we organize the materials and communication needed for the agreed placement.

Start by sending a short description of the project, the intended announcement, the preferred publication, a target window and any content already prepared. Include source material for claims that may need verification, such as product capabilities, funding or partnership statements. Flag confidential details clearly and identify who can approve revisions on your team.

The sequence is practical:

• We review the story, audience, available assets and outlet preference.
• We clarify placement plan, content responsibilities and approval points.
• Your team supplies missing facts and reviews the prepared material.
• We coordinate the approved work and check the published result against plan.

If you are comparing a placement on one publication with another, see the details for Cointelegraph publication and CoinDesk publication as separate options. Each outlet should be assessed on its own confirmed terms rather than assumed to offer interchangeable formats. This keeps decisions grounded in what is actually available for your campaign.

What your team should receive

Rule of thumb: Pick one outlet first. Add the second after you read the first report.

Your team should receive a clear record of the agreed work, the materials needed to move it forward and evidence of the live placement. The exact content format and included support are defined in the approved plan, so the project team can see what it must provide and what we coordinate.

At kickoff, we align on the story, outlet, responsibilities, approval route and communication contact. During preparation, we check whether the brief is understandable, whether source materials support the claims, and whether the requested angle matches the announcement. We then keep the team informed about outstanding inputs and approval decisions rather than leaving the next action unclear.

The completion record can include the published URL, publication date as displayed, the final approved content or available placement details, and a note of any agreed plan items. Treat this as a campaign record, not as evidence of a particular search position or audience response.

To make review efficient, assign one person to consolidate feedback and return it in a single pass where possible. Confirm spelling, names, product descriptions, links and factual statements before approval. For a campaign spanning several channels, a regional crypto media plan or mainstream finance media option may also be relevant; discuss those separately so each outlet's plan and requirements remain clear.

What can change after a placement is discussed

The outlet controls its editorial and publication decisions, including whether material is accepted, the final presentation and any availability changes; those choices cannot be set by an agency. We confirm only the work and placement terms included in the approved plan, not editorial approval, a particular position, search visibility or reader response.

To keep the decision clear, ask for these points in writing before approving work:

• Which outlet and placement are included?
• What content format and materials are expected from your team?
• Who reviews the content, and which approvals are still pending?
• What details will be used to confirm completion?

When the placement is live, compare the result with the confirmed plan. Check the outlet, the published content, visible project details and any placement elements that were explicitly agreed. If something appears inconsistent, send the relevant URL and a concise description of the issue so it can be reviewed against the written plan.

This check is useful even when the campaign is straightforward: it creates a reliable record for internal reporting and makes any follow-up specific. Keep the approved brief and final placement evidence together, especially if the content supports a launch or investor communication.

How placements support your wider PR plan

A sponsored placement works best when it has a defined role in a larger communications plan. It can sit alongside a launch announcement, founder commentary, press materials or other media outreach, provided the messages are consistent and the team can support each claim. Avoid publishing the same generic pitch everywhere; adapt the angle to the purpose of each activity.

For a token generation event, identify the announcement window, the facts that can be shared publicly and the person who will approve changes. For a product story, prepare a concise explanation of what users can do and what evidence supports the description. For a research-led story, make the source material available and separate observations from claims about future outcomes.

The placement can also be coordinated with thought leadership and ghostwriting when a founder or specialist needs a distinct point of view. If your team is considering other publication options, review BeInCrypto, CryptoSlate and U.Today placements alongside the outlets already in plan.

Send 3 things: your announcement, the reader you want and your date window. With those, we recommend one outlet or both and confirm the cost in writing before booking.

How it works

1. Share the storySend your project summary, announcement, preferred outlet and any existing draft. Include supporting sources for factual claims and name the person who can approve content.
2. Review fit and materialsWe assess whether the story is ready for an outlet-facing brief and identify missing details. You receive clear questions rather than an open-ended request to rewrite everything.
3. Confirm placement planAgree on the outlet, content responsibilities, approval route and completion evidence before coordination starts. The written plan defines what is included.
4. Prepare and approveWe coordinate the approved content and relay review points. Your team checks names, claims, links and project details before giving its approval.
5. Verify and reportWe check the live result against the agreed plan and share the available placement evidence. Your team can retain it with the campaign record.