Wallet discovery campaigns: Binance Wallet, Bitget Wallet and Trust Wallet compared

Who wallet discovery visibility is for

Quick test: Check which chains each wallet supports. If yours is not on the list, the surface is not open to you.

Wallet discovery visibility is useful when a project wants to make its identity and core information easier to encounter inside a wallet environment. It is a campaign service for teams with a live or approaching launch, not a substitute for a clear product, functioning token information, or a reason for users to investigate further.

It can fit a team preparing a token launch, coordinating a post-launch awareness push, or aligning wallet exposure with an existing listing and community plan. Before choosing a surface, decide what a user should understand at a glance: the project name, what it does, the correct token or product destination, and where to find reliable updates.

A practical readiness check:

• Confirm the project name and token details are consistent across supplied materials.
• Prepare current logo and visual files in usable formats.
• Check that destination links lead to the intended project pages.
• Assign one person to approve copy and answer campaign questions.

If you are comparing wallet exposure with other forms of discovery, start with our overview of trending campaigns. For projects also preparing public profiles, the listings and verification overview can help separate profile readiness from campaign coordination.

How do the three wallet surfaces differ?

The three wallet environments are separate campaign surfaces, so a plan should name each one rather than treating wallet visibility as a single universal placement. We coordinate around the discovery sections specified in the brief and confirm which surfaces are in plan before work begins.

The right plan depends on your audience, launch sequence, and the project information you can support. If one wallet is central to your launch communications, begin there and assess whether adding another surface serves a distinct purpose. If you are coordinating several, align the approved project description and destination links so users do not encounter conflicting details.

We confirm the intended surface and the agreed plan in writing before launch. Where another discovery channel is part of the plan, compare the wallet work with multi-platform trending campaigns or the separate OKX Wallet visibility service rather than assuming that placements are interchangeable.

What your team should prepare before a campaign

A wallet campaign is easier to coordinate when the project can provide a complete, consistent asset set before outreach begins. Our initial review checks whether the supplied materials identify the project clearly and whether the proposed destination links and copy agree with one another.

Prepare the following before kickoff:

• Project name and a concise description approved by the person responsible for communications.
• Token or product identifiers relevant to the requested discovery surface.
• Logo and supporting visual assets, with the preferred versions clearly marked.
• Official project links, including the destination you want users to reach.
• A launch or campaign window and a contact who can approve edits promptly.

We review these items together, flag inconsistencies, and return questions before the campaign is scheduled. That review can catch a wrong destination, outdated artwork, or a description that does not explain the project. It does not replace legal, technical, or wallet-side review, so provide only information your team is comfortable publishing.

If your project is still resolving profile details, handle those tasks alongside campaign preparation rather than leaving them until placement coordination is underway. Our listing and verification services cover adjacent profile-readiness work; the campaign itself remains focused on the specified wallet discovery surfaces.

How placement coordination and reporting work

Rule of thumb: Start with the wallet where most of your holders are. Add the others after the report.

We turn the approved brief into a defined plan, coordinate the requested wallet surfaces, and document the work completed. You have a clear contact for approvals and questions, while your team retains control over the project information and campaign decisions.

The working sequence is straightforward:

1. Share the project links, assets, target wallet surfaces, and preferred timing.
2. Review the proposed plan and resolve missing or inconsistent information.
3. Approve the campaign materials and the work to be coordinated.
4. Receive progress updates while coordination is underway.
5. Review evidence of completed work and confirm any agreed follow-up.

For verification, we record the agreed surface and provide available evidence such as dated screenshots or direct references to the visible placement. The report distinguishes completed work from anything still pending, so your team can use it for internal updates without treating an unverified item as delivered.

The schedule is confirmed after the asset review and plan approval. Asset changes, delayed approvals, or a change in requested surfaces can alter the working sequence, so nominate one approver and keep the final files together. To see how we coordinate related discovery work, review other trending campaign formats before selecting a combined plan.

Your 6-point wallet visibility checklist

Tick these 6 points before you ask for a placement. They check eligibility first and fix the proof you need, so you do not pay for a surface that your token cannot enter. Keep the ticked list with your records, because it is the quickest way to explain later what was agreed.

• Check each wallet supports your chain.
• Prepare logo, links and description.
• Confirm your contract details.
• Choose one wallet to start.
• Ask for proof of every placement.
• Confirm the total in writing.

Terms in one line

Discovery section (in plain words: an area inside a wallet app that shows new or popular tokens).

Eligibility means whether a project meets a platform's conditions to be shown.

What can affect visibility inside a wallet

A wallet visibility campaign can coordinate agreed work, but the wallet operator controls whether a project is accepted, how its discovery sections are presented, and how long any placement remains visible. Review decisions, eligibility, product changes, and rotation of displayed content sit outside our control, so we promise delivery only of the work agreed in the campaign plan.

For your part, keep the project information accurate and make sure the assets represent the current product. If a wallet requests changes or a review does not proceed, we will explain the status and discuss the available next step within the agreed plan. Ask for clarity on which surface is being coordinated, what evidence will be provided, and how pending items will appear in the final report.

Treat wallet visibility as one part of a broader discovery plan. It can support awareness, but it should not be presented to your community as a wallet endorsement or as a substitute for independent research. Keep public messaging factual, use the official project links you have approved, and make sure your team can answer questions that follow from the campaign.

If wallet eligibility or project information is still being resolved, prioritize that work before committing to a launch window. This keeps campaign coordination focused on assets and surfaces your team is prepared to support.

How to combine wallet visibility with launch marketing

Wallet visibility works best in a campaign plan that gives users consistent information wherever they encounter the project. Coordinate the wallet activity with launch communications, project profiles, and community support, while keeping the purpose of each channel distinct.

A useful sequence is to prepare the project facts and visual assets first, confirm the wallet surfaces next, and then align public communications with the agreed campaign window. Your community team should know which links are official and where to direct questions. Your launch lead should know which campaign work is confirmed and which items remain pending.

Consider a combined plan when the same audience needs more than one discovery route. For example, a wallet campaign may run alongside CoinMarketCap trending visibility or CoinGecko search visibility, but each service has its own surface and coordination plan. Use a shared project description and review links across channels before approving publication.

Send 3 things: your token details, the chains you use and the wallets your holders use. With those, we check eligibility and confirm the cost in writing before booking.

How it works

1. Share project detailsSend the project links, identifiers, current visual assets, target wallet surfaces, and preferred timing.
2. Review surface fitWe check the supplied information for consistency and clarify which discovery sections are in plan.
3. Approve the planYour designated contact approves the campaign materials, requested surfaces, and delivery expectations.
4. Coordinate the campaignWe handle the agreed placement coordination and keep your contact informed about progress or open items.
5. Verify deliveryWe share available evidence of completed work and identify anything that remains pending.