What does the first month of brand-mention work include?
One month of brand-mention work is 5 steps, and you get a note after each step.
| Day or step | You do | We do |
|---|---|---|
| Step 1 | Send the company name, each product name, and 3 buyer questions written the way customers ask them. | Read that pack and list the facts a stranger still cannot learn from it. |
| Step 2 | Mark any outlet that does not serve your buyers or your market. | Build a shortlist of third-party pages where this topic already has a home. |
| Step 3 | Approve the sentences that must stay word for word in every pitch. | Pitch editors so your role sits inside the topic, not as a bare name. |
| Step 4 | Reply when an editor asks for a fact, a spelling, or a proof link. | Record each yes, store the live URL, and copy the lines around your name. |
| Step 5 | Open every URL and read the 2 sentences that sit beside your name. | Keep a row only when the page is live and your role is clear on it. |
Context on the host page makes a mention useful
Quick test: Search your brand name in ChatGPT and Perplexity. Does either answer name 2 sources you do not control? Write them down.
A useful brand mention names you on a page that already answers a buyer question. A bare name in a footer fails that test.
Brand mention means your name on someone else's page, tied to a real topic. Citation means the source line an assistant shows under an answer.
Open the host page and read the paragraph around your name. Ask if a new buyer would know what you sell and for whom.
ChatGPT, Perplexity, and Google AI Overviews are different products. Plan the mention around the buyer question first. A public page is what you and we can both open.
Write so a person can check the line. State the product, the job it does, and who it is for.
If your own site tells a different story, fix it with content for AI answers. Do that before a wide pitch goes out.
ChatGPT visibility covers the answer-side work once your pages agree.
Perplexity work has its own page when that assistant is the goal. Start with Perplexity optimization and keep the same facts.
Google AI Overviews need a separate plan too. Use Google AI Overviews optimization when that product matters.
Third-party pages and your site do different jobs. Mentions add outside references a buyer can open. Your pages still have to match those words.
The wider picture lives on AI search visibility.
Common mistake: pitching a site that never covers your category. Skip that site. Pick a page a buyer would already open for the question.
The 7-point checklist before you pay for outreach
Do this before the first pitch leaves MarketingExtra. A clean checklist saves a later round of fixes, and you still own the facts.
Outreach means a message that asks a third-party site to mention you in context. We send it only after you approve the line and can prove the fact.
- Confirm the company name and each product name, letter for letter.
- Send 3 buyer questions the mention should help a reader answer.
- Check that your public pages use those same names and claims.
- List every outlet and market to skip, with one reason each.
- Name one person who can answer a fact question this month.
- Order a GEO audit if your site and the pitch might disagree.
- Attach a proof page for any claim a publisher might repeat.
Try this quick test: open one proof page for 20 seconds. A stranger should see who you serve, or you fix that page before step 3.
Thin pages belong with content for AI answers. Fix them when the pitch would clash with your site. Do this before step 3 of the month.
Messy names and categories need entity and knowledge graph building first. A wide pitch before that work copies the mess, so clean the names first.
Who decides whether ChatGPT cites your new mention?
ChatGPT decides which sources appear, and so do Perplexity and Google AI Overviews. A live mention is what you can open and read today.
Publishers keep the edit on their pages. They can say no to a pitch or cut a line later.
No pitch can force a publisher to run your mention. No pitch can force ChatGPT, Perplexity, or Google AI Overviews to print your name. We report the live page we secured, and we stop there.
Judge the month by the pages in the report. Open the URL and read the lines next to your name. Call it a win only when your role is clear.
Keep the row when a buyer would learn your role from it. Set the row aside when the page is off your topic. Set it aside when your name sits in a list with no role.
Tell us about any weak row in a short note. We will mark it in the report before the next update. You should see which rows passed the context test.
Watching later answers is a different job from this report. AI visibility monitoring covers that watch over time. This report stays a list of pages you can open.
A media push can run beside these mentions if you want both. See digital PR for AI citations and keep one ban list.
Buyers who compare tools often start on review sites. Review-site presence for AI search covers that path. Editorial mentions help when they need a plain explanation.
What to send us before the first pitch
Four inputs set the first shortlist. Miss one and the pitch gets vague. Do not send a logo file in place of facts.
Placement report means the list of live URLs plus the lines around your name. You open each row yourself.
We set the quote from topic count, outlet type, and market count. You see that figure in writing before step 1 starts. Nothing goes out before you accept it.
- Approved company and product names, spelled the way you want them in public.
- 3 buyer questions, written the way a customer would ask.
- Proof pages for each claim a publisher might repeat.
- A ban list of outlets, topics, and claims we must not use.
What you get next is the shortlist, then the pitches, then the report. Each row carries a URL that a person at MarketingExtra opened.
MarketingExtra reads the sentence around your name before we call the row done. That check is why teams write to us, and you can repeat it in 2 minutes.
Read how we work if you want the handoff in plain steps. Invoices can be paid in USDT, USDC, or BTC.
Send the 4 items as your brief. We confirm the quote in writing, then we start step 1.
Keep a mention only when the outside page already answers the buyer's question. Send the brief and we will use that test on every URL.
How it works
- Send the 4-item packSend approved names, 3 buyer questions, proof pages, and the ban list. Name one person who can confirm a fact.
- Approve the outlet shortlistWe return third-party pages that already cover your topic. You cut any outlet that feels wrong for your buyers.
- Lock the lines we may sendWe show the sentences a publisher should keep. You mark any line that must not change.
- Run outreach and answer editorsWe contact the approved outlets with your facts. You reply when an editor asks for proof or a spelling.
- Check the placement reportWe send live URLs and the lines around your name. You open each row and flag any mention that fails the context test.
Frequently asked questions
What does a brand-mention month cost to start?
The quote rests on 3 inputs. Those are topic count, outlet type, and market count. We confirm the figure in writing before work starts.
A single niche in 1 market is a smaller month than several regions. Send the 4-item pack and we will price that pack. You can pay the invoice in USDT or USDC once you accept the figure.
The pricing page shows how quotes are framed across services.
How many steps are inside one brand-mention month?
One brand-mention month holds 5 steps. You are not tied to a single publish date. Step 1 is your pack.
Step 2 is the shortlist. Steps 3 and 4 cover wording and pitches. Step 5 is the report you can open.
Editors still pick the day a page goes live. We tell you which of the 5 steps is active when we write.
Does a live mention make ChatGPT name our product?
No. A live mention does not make ChatGPT name you. Perplexity and Google AI Overviews make that choice on their side.
A publisher can also refuse the pitch or edit the line later. We stand behind the agreed work and the report of live URLs a person checked. The URL in that report stays put.
Judge each row by the page you open.
How is a brand mention different from a citation in an answer?
A brand mention is your name on someone else's page, next to a topic. A citation is the source line an assistant prints under an answer. This service builds the mention and records the page.
Check a row by reading 2 sentences around your name. If they state your role and who you serve, keep it. If they only drop a name, ask us to flag that row.
The test takes about 1 minute.
Should a SaaS team fix its own pages before pitches start?
Yes, when your pages and the pitch would disagree. Try a 10-minute test. Open the homepage and one product page.
Check the company name, the product name, and the buyer you name there. If those 3 items differ, fix them before step 3. A GEO audit will list the gaps on your site.
Then outreach repeats one story. Teams that skip this often edit a live mention later. Do the test first.
How do I spot a weak brand mention in the report?
Open the URL and read only the paragraph that holds your name. A weak mention fails 1 of 3 checks. The page topic misses your buyer question.
Your role is absent, so the name could belong to anyone. Or the line states a claim you never approved. Send that row back to us.
We will not close it until the context matches the shortlist from step 2.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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